Choice


I walk into the newsagent to face a choice of 75 magazines telling me about a range of pretty much the same consumer choices – which computer, which video, which movie. All of them have the same perfect model on the front, male or female, blonde or brunette. I walk across to the supermarket to by the supermarket’s own brand pasta, and its own brand bath cleaner – only to find the refill nozzle on the size I usually buy has been redesigned, so I can’t just buy another refill. I would laugh out loud at the absurdity of this, but it’s not funny enough to make me to piss my name brand pants. How funny is it that I have another man’s name across the front of my Brad Pitts? Of course I ask this while thinking of Fightclub in which Pitt says exactly what I wish I had thought of first, but didn’t cos I was preoccupied with the laughter of Bataille. Stretch – [cats from Brighton, powered by Carrie].
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About john hutnyk

Writer on culture, cities, diaspora, history, film, prisons, colonialism, education, Marxism. Studied and taught in Australia at Deakin and Melbourne Universities; and in the UK in Manchester University’s Institute for Creative and Cultural Research; before moving to Goldsmiths in 1998, and becoming Academic Director of the Centre for Cultural Studies in 2004-2014. Has held visiting researcher posts in Germany at the South Asia Institute and Institute fur Ethnologie at Heidelberg University, and Visiting Professor posts in InterCultural Studies at Nagoya City University Japan, Zeppelin University and Hamburg University, Germany, Sociology at Mimar Sinan University, Istanbul, Turkey and at the Graduate institute for Social Research and Cultural Studies, National Chiao Tung University, Taiwan. Immediate past adjunct Professor of RMIT University, Melbourne and GIAN Visiting Professor Jadavpur Uni Kolkata.
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